"Time of White Horses" (زمن الخيول البيضاء) is a significant Palestinian novel written by Ibrahim Nasrallah. The novel tells the story of a Palestinian village and its people over three generations, spanning from the late Ottoman period through the British Mandate era and ending with the establishment of Israel in 1948.

Key aspects of the novel:

1. The story centers around several generations of the same family, particularly focusing on their connection to Arabian horses which serve as both literal characters and symbolic representations of Palestinian dignity and heritage

2. The narrative follows the village's transformation through major historical periods:

- Ottoman rule

- British Mandate period

- The 1948 Nakba (Palestinian exodus)

3. The novel explores themes of:

- Palestinian identity and culture

- Land ownership and dispossession

- Resistance to colonialism

- Family bonds and traditions

- The relationship between people and their homeland

4. The white horses serve as a metaphor throughout the work, representing nobility, freedom, and Palestinian cultural heritage

5. The book is considered an important work of Palestinian historical fiction, documenting the social and political changes that occurred in Palestine during this pivotal period

The novel received significant recognition and was longlisted for the International Prize for Arabic Fiction in 2009.

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This approach prioritizes cultural and social value over commercial demands, resulting in more meaningful and impactful content that truly serves its intended audience and purpose.

Not-for-profit TV production organizations play a vital role in society by creating content that prioritizes cultural, educational, and social impact over commercial gains. Through their tax-exempt status and ability to receive donations from members of the public, these organizations can focus on producing meaningful content that preserves cultural heritage, amplifies diverse voices, and addresses important social issues without the pressure of generating profits for shareholders. This model enables them to tackle subjects and perspectives that might be overlooked by commercial media, while also providing training opportunities for emerging talent and contributing to the broader cultural landscape.

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